A March 2012 review on CNET's web site complained about visual clutter. Seth Rosenblatt credited the program with improvements in its design and installation but urged the company to serve its ads in a less annoying way. Rosenblatt still described it as a must-have utility for anybody who uses public Wi-Fi networks.
In an April 2012 review, PC Magazine stated, "It's a useful tool to have if you spend a lot of time on public Wi-Fi networks". The reviewer, Fahmida Rashid, had concerns about the program automatically inserting an ad for the Hotspot Shield service into whatever web page the user was visiting. She also noted that the free version of Hotspot Shield was receiving a tracking pixel and that the address of the site the ad was being displayed on was being sent back to rpt.anchorfree.com. She commented on the ads: "The free version of Hotspot Shield's ad-delivery mechanism and how it affects Web browsers tempered my enthusiasm for the service a bit... The ads make the experience just annoying enough that users are willing to upgrade to Elite." She did see the logic of using ads to make the paid version more appealing. PC Magazine marked the program as an Editor's Choice.
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